Dr Victoria Hurth is one of the clearest and most determined advocates I have encountered for change that is not cosmetic, incremental or confined to business – but fundamental, systemic and grounded in how we govern ourselves, our organisations and our economies.
In this powerful conversation, Victoria argues that many of the crises we face are not failures of intention so much as failures of the decision-making systems we have built.
If financial self-interest remains the organising logic, sustainability efforts risk becoming little more than sticking plasters. Her alternative is Purpose Governance: aligning decisions at every level with long-term wellbeing for all. We explore the central thesis of her book Beyond Profit (which she co-authored with Ben Renshaw and Lorenzo Fioramonti) – the shift from Logic 1 to Logic 3, the relationship between macro, meso and micro change, the role of ISO 37000 and the emerging ISO 37011, and why worldview, philosophy and even Stoicism matter to leadership.
This is a conversation about changing the architecture beneath the system – not simply improving the outcomes it currently produces.
FOR MORE INFORMATION
Dr Victoria Hurth: https://www.linkedin.com/in/dr-victoria-hurth/
LI Group ISO 37011: https://www.linkedin.com/groups/13091442/
LI Group Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy https://www.linkedin.com/groups/13085230/
British Standard PAS 808:2022: https://knowledge.bsigroup.com/products/purpose-driven-organizations-worldviews-principles-and-behaviours-for-delivering-sustainability-guide
Unleashing Culture paper for CISL: https://www.cisl.cam.ac.uk/resources/unleashing-sustainable-business
BSI Post (public consultation 28th Sep: https://www.linkedin.com/posts/what-does-it-mean-to-be-a-purpose-driven-ugcPost-7495085278370586624-UH0n/
KEY TAKEAWAYS
Why financial self-interest has become embedded in modern decision-making
Why ESG and “enlightened self-interest” may still fall short
How Purpose Governance can reshape organisations from the inside out
Why governance applies not only to institutions, but to ourselves
How worldview and Stoicism influence the way leaders choose and act
Why ISO 37011 could become an important framework for purpose-driven organisations.
CHAPTERS
00:00 Why our decision-making systems are failing 01:10 Introduction
03:51 Victoria’s story – purpose and service
13:23 Why Beyond Profit?
18:26 Logic 1, Logic 2 and Logic 3
46:56 Macro, meso, micro – and Purpose Governance
56:32 ISO 37000, PAS 808 and ISO 37011
1:10:53 Worldviews and leadership
1:19:54 Stoicism and self-governance
1:26:38 Purpose, culture and leadership in a VUCA world
1:33:01 Final reflections – purpose and curiosity
#PurposeGovernance #PurposeDrivenLeadership #WellbeingEconomy #Governance #SystemsChange #ConsciousLeadership #BeyondProfit #MetaConsciousLeaders
SPONSORED BY: This Meta-Conscious Leaders podcast is sponsored by Ultimate Goal Ltd: Partners in Personal, Leadership & Business Growth, Developing Personal Mastery, Emotional Intelligence and Transcendent Leadership https://www.ultimategoal.co.uk